The Joy of Hiring

We value the wisdom and leadership of the Delta Awesome community members beyond measure. We’re thrilled to share the expertise and stories of our colleagues in startup land.

Serin Silva, Founder of Ripe Strategy and a close friend of the Delta Awesome team, shares her expertise in hiring.


The word itself may conjure up images of time wasted, meeting people you know aren’t a fit, sorting through random resumes, getting ghosted, tons of meeting invites on your get the drill. Lord knows you have a ton of other stuff to do. 

But, hiring the right people for your company and hiring them early on — could be the best thing you do to transform your company and take it to the next level. And it’s not an easy process. It can be one of the most difficult things that you do, but also the most important in terms of achieving scale. We often need to hire before we think we need to.

“Acquiring the right talent is the most important key to growth… Hiring was- and still is- the most important thing we do.” Marc Benioff, Salesforce

If you’re scratching your head and thinking, “I have a ton of other stuff that I need to do before I hire and nice quote but… I don’t have time for that”, here are some things to consider:

  1. CEO’s can’t do it all. Hiring people stinks, but if as CEO you are spending your time inefficiently, you are directly costing your company. I often see CEO’s wanting to do everything themselves to save money, but in the long run, it takes them out of the big picture. Yes, you can update that Google sheet with numbers for the board, or write the marketing copy or answer customer service calls, but should you?

  2. Don’t cut corners when hiring. If you’ve embraced hiring someone, don’t cut corners. Say you hire someone just to get someone. You could wind up with the Bozo Explosion. The point of hiring someone is to get the right people in the right roles so you can onboard them and dramatically change your company three months from now.

  3. Focus on the next key hire to minimize overwhelm. Narrow your focus to the next hire you need and allocate a whole month to hiring them. Yes, a whole month. This is to ensure that you find the right fit who is going to help you take your company to the next level.

  4. Hiring is an adrenaline shot. when you find the right candidate who is smarter than you, and tells everyone you are a genius. An adrenaline shot where you feel great, feel alive and are so pleased with yourself you don’t want the day to end. 

What’s your experience with hiring? Have you had the adrenaline shot? Drop us a line at

Serin Silva, 
Founder of Ripe Strategy