The DA Blog

How we think about and define successful leadership and business strategy

Success Brad Bickerton Success Brad Bickerton

How Do You Define Success for Your Business?

When we begin working with a Founder/CEO, the first thing we ask them is, “What is your definition of success?” As in, when you look to the future for your company, how will you know whether you’ve succeeded or not? For example, we here at Delta Awesome define success as flipping the entrepreneurial success ratio. Typically, nine out of every ten startups fail. We will know if we have succeeded as a company if that ratio has changed to 8/10 or smaller. Examples of other definitions of success from founders who we work with include:

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